Fohrt Consulting

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Intro

Fohrt Consulting

Website Design, Development & SEO for Fohrt Consulting
Project Overview
Fohrt Consulting is a strategic business consulting firm that helps organizations optimize operations, implement leadership strategies, and drive measurable growth. With a growing roster of clients and a proven track record, the firm needed a digital presence that would reflect its expertise, build credibility, and attract new leads online.
Our goal was to create a polished, professional website that aligned with Fohrt Consulting’s brand voice, showcased their services, and incorporated foundational SEO strategies to support long-term search visibility.
Client: Fohrt Consulting
Website: fohrtconsulting.com
Location: United States
Industry: Human Resources & Organizational Development
Challenges

  • Outdated Visual Design: The layout lacked modern styling and visual clarity, reducing credibility.
  • Poor Information Architecture: Service offerings were bundled together without clear hierarchy or scannable content structure.
  • No Clear Calls to Action: There were no strong CTAs to guide users toward booking consultations or learning more.
  • Weak SEO Structure: Minimal keyword targeting and missing meta data affected search engine rankings.
  • Mobile Usability Concerns: The previous design was not fully responsive, creating a poor experience on mobile devices.

Our Approach
Website Redesign & Development
We developed a custom website using WordPress, focusing on:

  • Modern Design: A clean, professional design that aligns with Fohrt Consulting’s brand.
  • User-Centric Navigation: Clear, intuitive navigation to enhance user experience.
  • Responsive Layout: A mobile-friendly design ensuring accessibility across all devices.
  • Service Pages: Dedicated pages for each service offered, providing detailed information and establishing authority.

2. SEO Optimization
To improve search engine visibility, we implemented:

  • Keyword Research: Identified relevant keywords to target potential clients.
  • On-Page SEO: Optimized meta tags, headers, and content for targeted keywords.
  • Local SEO: Incorporated location-based keywords to attract local clients.
  • Technical SEO: Improved site speed, mobile-friendliness, and crawlability.

3. Lead Generation Strategy
We enhanced lead generation by:

  • Clear Calls to Action: Strategically placed CTAs encouraging visitors to get in touch.
  • Contact Forms: Easy-to-use forms for visitors to request consultations.
  • Content Strategy: Developed informative content to engage visitors and encourage conversions.

Results

  • Increased Traffic: Improved SEO led to higher search engine rankings and increased organic traffic.
  • Enhanced User Engagement: The new design and navigation reduced bounce rates and increased time on site.
  • Higher Conversion Rates: Clear CTAs and optimized lead capture forms resulted in more consultations booked.
  • Positive Client Feedback: Fohrt Consulting reported improved client interactions and satisfaction with the new website.

Conclusion
The redesigned website for Fohrt Consulting successfully addressed the challenges of the previous site, providing a modern, user-friendly platform that effectively communicates their services and converts visitors into leads. The SEO optimization and lead generation strategies implemented have positioned Fohrt Consulting for continued growth and success in the competitive HR consulting industry.